The PJ Tatler

The One Network to Air the Prez's Speech: Univision

http://www.youtube.com/watch?v=szB2a8TnQJE

Obama speaks on immigration via Univision in 2012.

The Big Four may not be airing the president’s infamous immigration speech tonight, but one channel sure is – Latino-geared Univision:

President Barack Obama will finally make public tomorrow night his plan to overhaul immigration. However, while his primetime speech will postpone part of Univision’s 15th annual Latin Grammysit will not be covered by the Big 4.

…Although Obama’s speech will be seen on cable news siblings Fox News and MSNBC, Fox and NBC are not carrying it live on their broadcast networks; CNN will show it live. A CBS News division spokesperson says the network will also not be showing Obama’s approximately 15-minute address on Thursday night. (UPDATE, 2:34 PM: An ABC spokesman “ABC is not carrying the president’s address on the television network —  it will be carried on all our ABC News digital platforms, including Apple TV, and radio.” Which means it is still Shondaland on ABC on Thursday.)

In the biz that’s called “target marketing.” In politics, it’s called playing to your demographic. In America, it’s called race-baiting.

Keep it classy, B.O.