Serious content warning. Serious enough that the original video was pulled from YouTube.
There’s a great episode of Modern Family in which Cam and Mitchell have to explain to their four year old daughter Lily that she can’t use the f-word. Every time Lily drops the f-bomb, Cam starts compulsively laughing, making it very hard to convince the child that using the f-word is inappropriate. Horrified, Mitchell rebukes Cam throughout the episode until Lily drops a big, fat f-bomb while standing in front of a church full of people, dressed as a flower girl in a wedding party. At that point everyone laughs. Point being: Adults get a perverse kick out of watching innocent little kids use bad words.
It’s probably why Will Ferrell made a series of videos for Funny or Die featuring his creative partner Adam McKay’s toddler daughter repeating loads of foul, inappropriate language in adult-like scenarios. Commenting on his child’s foul-mouthed role, McKay remarked:
“Fortunately she is in this great stage now where she repeats anything you say to her and then forgets it right away, which is key,” says McKay, who has two daughters by his wife of 11 years, actress Shira Piven (Jeremy’s sister).
Adds McKay, “She has not said the B-word since we shot the thing.”
Rumor had it that the videos ceased production once the toddler was old enough to realize what she was saying and repeat it.
Adults find kids cursing to be funny. The younger the kid, the better. So, when FCKH8 decided to have a load of little girls dress up as princesses and drop the f-bomb all over the Internet, they basically decided to give adults everywhere (except those with some sense of moral fiber) a laugh.
And mock feminism at the same time.
I laugh at the War on Women mythology quite frequently. The idea that beauty is somehow associated with helplessness, that abortion translates to career equality, and the whole 77 cents-to-a-dollar thing all really tickle my funny bone. But I do take feminism seriously. And I wonder, if the folks at FCKH8 really took feminism seriously, would they have chosen to market it by employing one of the gags that makes adults laugh the most?
Apparently, FCKH8’s real goal is to say American Feminism, with it’s slavish attachment to the War on Women is a complete joke best understood by those with the intellect of a 5 year old. Which is a shame, both for FCKH8 and American feminism, because, for the women facing real issues of inequality and gender-based persecution, feminism is no laughing matter.