Jimmy Kimmel Crushes #SXSW's Insular Universe of Insidery, Self-Love and Smug

“What do love about DJ Heavy Flo?”

How about Willie Nelson Mandella? “Do you enjoy the band I’m Not Done With the Salad?”

“Which do you like better, Vegan Bikini or DJ Metamucil?”

None of these bands exist. But no one on Kimmel’s Lie Witness News was honest enough to admit that.

Basically, people never want to look like they’re not in the know when they’re in a crowd that is organized entirely around how much in the know you are.