Obama Campaign Looking for a New Slogan

Responsible governing seems out of the question. He can’t very well go about calling himself a “jobs president,” not when this president keeps going out of his way to kill jobs. “Hope and Change” has become “Hope things change” or “Hope we change our president.” So…time for a new pitch.


Winning The Future. Greater Together. We Don’t Quit.

“We Don’t Quit” is a bit dangerous for the president whose policies are making it so that generations coming up behind the baby boomers can’t ever even think about retirement. “Winning The Future” was stolen from Newt Gingrich, but never mind that. “Greater Together”? That’s one for Reese’s Peanut Butter Cups, right?

They may not be official but those are all phrases that could in one form or another be candidates to become President Barack Obama’s re-election slogan.

Advisers say a fresh slogan to replace the winning “Change we can believe in” mantra of 2008, is unlikely to appear before Obama knows who his Republican opponent will be and starts big campaign travel swings, likely in the spring or summer.

His campaign posters now say simply, “Obama 2012.”

But Obama’s surrogates have roadtested some slogans in recent months, including “Winning The Future,” which the White House used to promote its budget, and “Greater Together,” which the campaign has used to brand its youth outreach effort.

A new tagline will have to reflect a new reality.


“Unsustainable debt.” No, can’t use that. “The economy is horrid and we’ll be bankrupt in a few years but, look, over there, free pills!” Could work but it’s too long. How about “Eh, you didn’t like your church or hospital or your conscience anyway”? Or maybe just a simpler “Freedom Was Overrated. And So Are Jobs.”


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