For the past few months, Ford has been running a provocative ad series depicting real Ford customers in press conferences, answering questions about why they bought Fords. Despite the fact that the reporters are obviously actors, the ads stand out from the usual car ad and humanize Ford through the people who buy their cars.
This one stands out for his brutal, and very effective, swipe at the other car manufacturers — the ones that took government bailout money to stay alive, while Ford chose to stay on its own feet.
REPORTER: Chris, was buying American important to you?
CHRIS: I wasn’t going to buy another car that was bailed out by our government. I was gonna buy from a manufacturer that’s standing on their own, win, lose or draw. That’s what America’s about is, taking the chance to succeed and understanding when you fail, that you’ve gotta pick yourself up and go back to work. Ford is that company for me.
A thousand times, yes. That is a great ad.
Too bad Ford’s CEO has gotten in bed with Obama to raise your gas taxes.