Spin Software?

According to the New Scientist, it’s almost here:

Now a British company is about to launch a software program that can automatically gauge the tone of any electronic document. It can tell whether a newspaper article is reporting a political party’s policy in a positive or negative light, for instance, or whether an online review is praising a product or damning it. Welcome to the automation of PR.

Funny, I always thought it was. (ht: Charles Martin)