"'Man as idiot' isn't going over very well these days."

Glenn Sacks and Richard Smaglick on a href=”http://adage.com/cmostrategy/article?article_id=126292″male bashing in advertising: /abr /br /blockquoteThe way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo — in which men are depicted as irresponsible fathers and lazy, foolish husbands — are starting to feel outnumbered. It’s an understandable feeling….br /br /The evidence is clear: “Man as idiot” isn’t going over very well these days. br //blockquotebr /br /At least there is some push back on this type of negative advertising.