The Science Is Settled: Cheap Wine Tastes Fantastic

Have you ever had friends tell you they’d come over “in a few minutes,” only to realize that your last bottle of while was finished two weeks ago? If you’re like me, you most certainly have — and not just once, but several times.


So what do you do? That’s right, you quickly head to the supermarket and try to choose a wine that’s not too expensive, but that tastes good, nonetheless.

But how do you know which ones are good and which ones aren’t? You can’t taste them there, you have to act quickly.

Because I don’t want to end up with a horrific wine (but also don’t want to go broke), I often choose one that’s a bit more expensive than the average price. Well, good news: from now on, I (and you!) can buy the cheapest wine in the store.

Vox decided to see if there really is a major difference between expensive wine and cheap wine. Turns out, there isn’t!

In fact, even professional wine tasters only say they prefer the expensive wines when they’re aware they’re told the price. When they’re told the wine is cheap, they dismiss it; not because of its taste, but because of the price tag.

Tip? Next time you have friends or family coming over, just buy a cheap wine and tell them it’s a very special one. They’ll tell you it’s the best drink they’ve ever had — while you still have money left in your wallet.


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