Hat tip Mike Riggs at Reason:

In the clip Howard Stern speculates how corporations would market marijuana to different demographics after the inevitability of full-blown legalization:

Stern: You know like Virginia Slims, the cigarettes that are marketed to women?

Co-host Robin Quivers: Yes

Stern in a *Deep fake advertising voice*: Ladies, get your marijuana-lite.

Quivers snickers and laughs

Stern: It would just be very cool to see where it goes.

Perhaps the marketing campaigns of the future will be something like this:

And they'll use this Rolling Stones track: