I HAD BEEN ASSURED BY THE VERY SMARTEST PEOPLE THAT MOUTH-BREATHING RED STATERS DIDN’T HAVE THE ATTENTION SPAN TO MAINTAIN A BOYCOTT: Bud Light sales still falling as Modelo, Coors fight to keep their gains.

Revenue for Anheuser-Busch jumped 2.6% to $14.55 billion from higher prices, but volume sold dropped 0.6%, though it was less than Wall Street anticipated. The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light.

Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.

“We’ve lost a whole generation of hardcore Bud Light shoppers,” Bump Williams of Bump Williams Consulting told Yahoo Finance. “It’s going to take us at least 10 years to try and recapture what we lost in one year.”

Williams said AB InBev will have to “buy” shoppers. As Gen Zs grow up and turn 21, they’ll turn to brands that made an impression on them in their younger years.

“They’re not going to remember any of that stuff [regarding the boycott]. When they come into the marketplace, they’re going to say, ‘Oh, boy … I know that I liked their advertising … I’m going to go grab one,” Williams added.

They could start by moving their marketing division back to St. Louis from New York — and hire locals.

KRUISER’S MORNING BRIEFING: Netanyahu Is a Magnifying Glass on Biden’s Pathetic Weakness. “We can blame age-related dementia all we want, but Joe Biden would have been a weak president even if his last brain cells hadn’t taken a permanent vacation. The predictable by-product of the leader of the world’s lone (for the moment) superpower being weak is that the worst people in the world find new ways to be awful.”

ONE TOOL OF THE REGIME ISN’T GOING TO RAT OUT ANOTHER: Why Isn’t the Dept of Education Reporting on Sex Abuse in Public Schools? “What we haven’t received, for two decades, is a comprehensive update from the government on the number of children who are sexually abused in public schools. It was all the way back in 2004 that the Department of Education released a report finding that, between kindergarten and 12th grade, 9.6% of students nationwide were subjected to sexual misconduct by a school employee. That’s one in ten students, totaling more than 5 million child victims in the system at any given time. Teachers, coaches, and bus drivers were the most common offenders.”

YES THE “YELLOW PERIL” HYSTERIA OF A CENTURY AGO WAS BASED ON ASIANS ACTUALLY REPRODUCING:

GOOD: $1 million for boys kicked out of high school for greenface photo. “Two 14-year-old boys were kicked out of their Catholic high school in 2020, because a three-year-old photo of them in green acne masks was interpreted as ‘blackface.’ The day before, they’d posted a photo in a white acne mask.”

“AMERICAN FECKLESSNESS:” THE BIDEN TRADEMARK.