Ed Driscoll

Only by Thinking the Same Can We All Think Different

John Althouse Cohen writes, “Something is starting to creep me out about advertising in general, and Apple’s advertising in particular:”

I’ve been feeling more and more unnerved by how advertisers abstract away from so many of the fascinating details that make people who they are, and hand us dull, cartoonish, predictable stereotypes that we’re supposed to aspire to.

Apple just announced its new operating system, Lion, and I can’t focus on the new features because I’m distracted by how insidiously Apple-like the advertising images are.

Apple ads promise a world with perfect racial and gender diversity — but almost no other kind of diversity.

Of course, this isn’t exactly a new development for Apple.