No Size Fits All
While Washington DC retreats to its failed Big Government ways of the 1930s through the 1970s, the business world continues to demassify how it attracts and services customers. In the mail today: No Size Fits All: From Mass Marketing to Mass Handselling, the new book co-written by Tom Hayes, and Michael Malone. The latter should be familiar to Pajamas readers because of the "Edgelings" tech blog he co-writes for, and his awesome roundup of another mass industry's Epic Fail in the fall of 2008.
For my recent video interview with Malone on his previous book, The Future Arrived Yesterday: The Rise of the Protean Corporation, tune in to the video below:
Article printed from Ed Driscoll: http://pjmedia.com/eddriscoll
URL to article: http://pjmedia.com/eddriscoll/2009/11/7/no-size-fits-all