About a minute into the latest B-Cast by Liz Stephans and Scott Baker of Breitbart.TV (whom we interviewed a few weeks ago on PJM Political), they casually mention that their previous show attracted about 400,000 views.
In and of itself, that’s an impressive number for a newscast. (Any show on MSNBC would be considered a hit if it pulled those numbers.) But consider the extreme economy of scale going on here:
As of 2005, CNN in primetime attracted less than 700,000 daily viewers, but with a budget of zillions of dollars and a ton of real estate, technicians and on-air talent. In contrast, the B-Cast is, I believe, run out of an office in Pittsburgh by two people with one set, a couple of cameras, laptops for the on-air talent (in other words, Liz and Scott) to cue those cameras and YouTube clips, and I guess another computer or two to record the sum of all those parts and upload the show to Andrew Breitbart