The Theory and Practice of Blogarchical Collectivism

IowaHawk explores “The Two Minutes Snark” wherein the face of “Goldstein, the Enemy of the People” is used to whip practitioners of BlogSoc into a mindless robotic frenzy:

Winston had heard the whispered story of a terrible blog, a compendium of all the heresies, of which Goldstein was the author and which circulated clandestinely here and there. It was a blog with a weird title. People referred to it, if at all, simply as ‘Goldstein.’ But one knew of such things only through vague rumours. Neither the blog nor its contents was a subject that any ordinary Faculty member would mention if there was a way of avoiding it.

Indeed. (Whoops–that’s from the frenzied climax of The Two Minute Heh.)