A year ago, Myrna Blyth, the former editor of Ladies Home Journal wrote of Katie Couric:
Andrew Lack, former president of NBC, described Katie, during the good times, as a “fist in the velvet glove,” while for years her staff has called her “Katie Dearest.” Bryant Gumbel, who was considered the heavy when they were Today Show co-anchors once complained, “I’ve had one assistant for 18 years. Somebody who shall remain nameless went through five in five years. I had one makeup and hair person the whole time I was at NBC. Somebody who shall remain nameless went through three or four.” Katie has also pushed out several of Today’s executive producers, sending one packing just last week. The show has had four top producers since 2001. Here-Today-gone-tomorrow has now become a career path at NBC.
When I was a magazine editor, in my personal dealings with Katie I found her both demanding and petulant. But the stress of crashing ratings has obviously made her inner Cruella de Vil
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