SodaStream wants to help consumers make beer from the comfort of their own homes.
The company, which is known for selling machines that carbonate water, is launching a new product, called the Beer Bar.
“The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands,” according to the company in a statement. “A one liter Blondie bottle yields approximately three liters of beer.”
Of course I have suspicions about how it will taste. However, I think I can temper that with the sheer novelty of the whole thing, at least for a weekend. Making craft beer at home takes time and requires a super clean area in which to work and I have neither. My kitchen’s not bad, but it isn’t “beer me” clean. It’s also about time that things that are obviously more appealing to kids be adapted for the adult market. A motorized Big Wheel would be nice, right?
The Beer Bar isn’t widely available yet, but SodaStream has plans to greatly expand the markets selling it at the end of this year and the beginning of next, so update your Amazon wish lists in case it’s around for the holidays.