At a time when seemingly every news alert ringing through on our phones is anxiety-inducing and terrible, it is nice to know that we have Twitter to turn to for a good laugh when we need it. A woman from Falkirk, Scotland, posted a couple of pictures to her account of an unfortunate clothing mishap — and the Internet loved it.
Eve (@evemallonxx) recently used tanner on her legs. We know this because she went to the gym too soon afterward wearing tight Adidas pants. The result is that she is now a walking advertisement for the company. The sportswear manufacturer’s logo rubbed away part of the tanner on her leg, so that now the word “Adidas” and a couple of its signature stripes are semi-permanently “printed” on her leg.
that’s the last time a work out with tan on btw ahahah pic.twitter.com/1y291bdZYw
— eve 🍉 (@Evemallonxx) October 1, 2017
Perhaps the best part of Eve’s incident is the response she got from Adidas:
We’d say it’s fate.
Way to rep the Three Stripes, Eve. We see you. 👀
— adidas (@adidas) October 2, 2017
And Eve had to try her best to capitalize on her misfortune:
soooo, does this mean i get free stuff?😂
— eve 🍉 (@Evemallonxx) October 2, 2017
Other folks on Twitter chimed in as well — some with predictions about where this trend could lead:
This will be a Spring/Summer look for 2018. Quote me. https://t.co/KlpDqwm3Cb
— Carl Anka (@Ankaman616) October 3, 2017
Can't wait to see some Nike or Adidas sponsored athletes actually doing something like this https://t.co/iqx61xYKL2
— Michael (@MichoB93) October 2, 2017
Another Twitter user perhaps caught on to Adidas’s ingenious marketing plan:
Adidas marketing themselves even when you're not wearing their clothes. SMORT. https://t.co/GaOduY5NAN
— JV (@JackieVee) October 4, 2017
But the moral of the story? Wear loose clothes after self-tanning! Otherwise, you’ll end up just like poor branded Eve.
Girl you gotta wear loose clothing after getting a tan 😂I work in a tanning salon , loose clothes will literally be your best friend after
— Mackenzie Gall (@MackenzieGall) October 3, 2017