Apple planning major product launch on Apple Store's 10th anniversary?

Cupertino hasn’t announced anything officially, but here is some of the evidence that something is coming.

  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.
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Jobs moves in mysterious ways. The 10th anniversary of Apple Stores is this Thursday, the 19th.

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