News You Can Use

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Let’s say you have a rugby player with some missing teeth, a brewery in need of a great ad, and a dentist who might not be entirely ethical. Here’s what you’d certainly do:

The Salta beer ad, created by agency Ogilvy Argentina, documented how the company teamed with an oral surgeon “to reward players who gave everything they’ve got on the field — including their teeth.”

“We decided to give rugby players back the teeth they had lost in battle,” the ad says. “But we weren’t going to give them a simple tooth back we developed a unique dental implant, a specially designed tooth to open beer.”

You know… that’s kinda useful, actually.