Fire Fire Sale

A swing and a miss for Amazon:

The e-commerce giant said Monday it’s now offering the 32-gigabyte version of its first smartphone, which went on sale just two months ago, for 99 cents with a two-year contract, down from $200. One year of Amazon’s Prime service is still included as a short-term promotion. A year of Prime, which offers free two-day shipping and streaming music and video libraries, usually costs $99.

Amazon also slashed the price of its 64GB Fire Phone to $100 with a two-year contract, down from $300.

I’m going to go out on a limb here and say that sticking a confusing UI on top of somebody else’s OS inside last year’s hardware at this year’s prices wasn’t exactly the smartest thing Jeff Bezos ever did.