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ELR DOA

June 4th, 2014 - 7:17 am

ELR

So it seems that putting Cadillac trim on a mostly-unloved semi-hybrid Chevy and jacking the price the price way up doesn’t result in many sales.

Cadillac sold just 52 ELRs last month.

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All Comments   (3)
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Ya think?

Cadillac is one of the few things GM got right in the last decade or so. They went from being rightly mocked luxo-barges into something I'd buy instead of an M5. That is a massive, hard won, huge improvement of the brand.

Nonsense like this is just trickle-down eco-tardism from the powers that be.
24 weeks ago
24 weeks ago Link To Comment
Just who would this be targeted at? people patriotic enough to buy American for the sake of it, but liberal enough to actually believe this greenhouse gas BS, but are rich enough to buy a vehicle for status?

There's very little intersect in those three groups. Conservatives who still buy American don't by climate change, so they buy Trucks & SUVs (can't fit a family in that thing when you have to put kids in a car sea till they're 10) People who believe in climate change don't care about America and would just as soon buy a Prius. Status buyers aren't impressed with the Cadillac logo regardless of if the other two conditions apply.

I wouldn't be a bit surprised if every one of those 52 sales is cannibalized from Volt sales (assuming they're still making that lemon)
24 weeks ago
24 weeks ago Link To Comment
Ain't no Cadillac. Better off with an old Lincoln.
24 weeks ago
24 weeks ago Link To Comment
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