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Murdoch Conquered by Tablets

December 4th, 2012 - 1:48 pm

The Daily is now The Neverly:

As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post.

Mr. Murdoch said: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties.

After a couple iterations, The Daily app stopped sucking quite so much. But the idea of a daily anything on an up-to-the-second device was always foolhardy.

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