I told you things were bad at GM, and now it looks like they might retreat even further:
GM’s Buick and Pontiac are both “damaged brands” due to lack of investment over the years, and GM is working to correct that with an array of new vehicles coming to market, Lutz told a Morgan Stanley automotive conference in New York.
But if some of its brands fail to meet sales projections, “then we would have to take a look at a phase-out. I hope we don’t have to do that. What we’ve got to do is keep the brands we’ve got.”
Full story here.
If I had to guess, I’d say Buick should be the first to go. The median age of Buick buyers now stands at, I think, 807 years old. But there are still one or two Pontiac buyers sober and under the age of 40.