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The PJ Tatler

by
Stephen Kruiser

Bio

July 29, 2014 - 4:44 pm

Yes, CNN.

The cable news ratings seesaw for No. 2 has been in MSNBC’s favor for some time, but not in July. CNN reclaimed runner-up status to Fox News Channel for the month by most key measures.

What’s most disconcerting for MSNBC might be its total day average among the news demo of adults 25-54. Dropping 33 percent from July 2013, it actually ranked below HLN by 16,000 viewers for No. 4

To be sure, it wasn’t a particularly outstanding month for most of the networks. In primetime and total day, CNN, MSNBC and HLN all were off double digits in the targeted demographic compared to a year ago. FNC, which easily retains the top slot, had the benefit of being up a tick (2 percent) in primetime for an average 299,000 adults 25-54.

The only thing MSNBC has had to crow about in recent years is that it was ahead of CNN, a network that was busy hitting historic ratings lows during that period. MSNBC‘s brand of crazy doesn’t seem to sell as well when President Obama isn’t on the ballot or is in an extended free fall of his own.

What progressives in the MSM don’t understand is that they are the fringe of the fringe. They tend to remain unaware of this by staying in the Manhattan/D.C. media bubble, a place that bears almost no resemblance to the real world. The network has benefited from being part of a parent news organization that is run by hard-left ideologues and has been willing to subsidize it regardless of ratings.

As long as it was Number Two.

Stephen Kruiser is a professional comedian and writer who has also been a conservative political activist for over two decades. A co-founder of the first Los Angeles Tea Party, Kruiser often speaks to grassroots groups around America and has had the great honor of traveling around the world entertaining U.S. troops.
All Comments   (9)
All Comments   (9)
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For the left, its not about the news, its about advancing their communist agenda to the dolts that watch.
11 weeks ago
11 weeks ago Link To Comment
Charlie Sheen and Lindsay Lohan have also taken turns overtaking one another for the bottom notch. Watching train wrecks is one thing. Trying to grade them is another.

Attacking America and Israel and being propagandists for the lawless cabal that seized our government has a limited nightly audience appeal. Propaganda isn't attractive. It's an ugly beast. The left uses it, because it pushes the fraud they need. But only a fool watches the con game as if it's real news.
11 weeks ago
11 weeks ago Link To Comment
The thing is, MSNBC doesn't matter when they have The Daily Show and the Colbert Report, and now that John Oliver show on HBO (to go with Bill Maher)

Young people get their news from Jon Stewart, not from a News channel. And he's just as progressive as anyone on MSNBC.

And that's not touching the rest of the media, which is mostly far left. In the grand scheme of things, having 1 right leaning news channel doesn't make much difference, there are are 200 channels on TV that are left leaning.
11 weeks ago
11 weeks ago Link To Comment
I'm not so sure. July was an especially big breaking news month. MSNBC isn't a breaking news network, it is a news opinion network (that's not my opinion, but the description given by the head of MSNBC). CNN is a breaking news network and probably benefited a lot from various crises (for example, they broke the border crisis). CNN used to be THE breaking news network, but FOX is now at least its equal in that regard...and probably ahead.
11 weeks ago
11 weeks ago Link To Comment
Basically, what it comes down to is conservatives (and, judging by the ratings, news-oriented moderates) stay with Fox during both breaking and slow news periods, while the hard-core liberals who want to have their beliefs affirmed by MSNBC nevertheless flee the network in droves for CNN when breaking news occurs, because they know none of MSNBC's show hosts from the 3-11 p.m. hours have the chops to handle straight news, and the NBC News people of any stature on the broadcast side really don't want to go over there. As liberal as they also are, they're still aware enough to know hanging out with people like the Chrises or Rev. Al is not good for their efforts to claim impartiality.
11 weeks ago
11 weeks ago Link To Comment
Yes, that's probably a big part of it...I'd also bet that when breaking news occurs, a lot of people start double-watching...switching between CNN and FOX...or triple-watching...switching between CNN, FOX and that “Finding Bigfoot” marathon. Someday, they will find Bigfoot. That will be breaking news.
11 weeks ago
11 weeks ago Link To Comment
The only time I'll cilck to CNN is if there is a breaking foreign story because I think it still has the most assets overseas.
11 weeks ago
11 weeks ago Link To Comment
Yes, especially in parts of the world that aren't always in the news, like Eastern Asia, sub-Saharan Africa, etc.
11 weeks ago
11 weeks ago Link To Comment
Race to the bottom.
11 weeks ago
11 weeks ago Link To Comment
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