In the left corner, we have the President of the United States, the most powerful man in the world, Barack Obama. He’s a youthful 52 years old, clearly up on the latest music and cultural trends, does his NCAA March Madness brackets with an amazing consistency, and weighs in on just about every issue there is. The man knows Beyoncé, fercryinoutloud.

In the right corner, a pair of size 12 (approximate) hand-made, sesame Italian loaf breadshoes. They’re edible, so I suppose you could stuff condiments and lunch meat into them and turn them into a sammich. Or wear them around the house, as long as you don’t have cats or dogs around.

This (minus the celebrity soccer player on the right).


Versus this.



Well, the team behind a secretive but cool-sounding, yet-to-be-launched app called Ratify is running a contest.

On the first day of the contest, the team announced that it was giving away a trip for two to Silicon Valley to meet President Barack Obama on May 8th.

On the second day, the team announced that it was throwing a curve: The winner could pick the trip to meet the president, or they could opt for a pair of breadshoes.

Promo for the contest has been minimal, according to an insider at Ratify: “I paid a guy $5 to tweet about it yesterday,” the insider told me in email.

Our source’s numbers reveal a couple of bad omens for Obama and the Democrats. Day one of the contest saw little interest and very few sign-ups — just 20 sign-ups to meet POTUS from 500 visitors.

Day two, though, after breadshoes became a possible prize, traffic took off. Of the approximately 2,000 visitors who took at look at the contest on the second day, 100 signed up.

“That gives us 5x conversions and 4x audience multipliers, due solely to breadshoes!” our insider noted.

The insider also notes that Ratify has seen a 300% increase in sign-ups from San Francisco, not exactly GOP territory. They’re going for the breadshoes, too.

And now, I’m hungry.