White Guy Wins Election After Making Voters Think He’s Black
November 9, 2013 - 10:34 am
Here’s a candidate who turned identity politics on its head while managing to break every politically correct rule about politics in the process.
Dave Wilson chuckles as he talks about his unorthodox political campaign.
“I’d always said it was a long shot,” Wilson says. “No, I didn’t expect to win.”
Still, he figured he’d have fun running, because he was fed up with what he called “all the shenanigans” at the Houston Community College System. As a conservative white Republican running in a district whose voters are overwhelmingly black Democrats, the odds seemed overwhelmingly against him.
Then he came up with an idea, an advertising strategy that his opponent found “disgusting.” If a white guy didn’t have a chance in a mostly African-American district, Wilson would lead voters to think he’s black.
And it apparently worked. In one of the biggest political upsets in Houston politics this election season, Wilson — an anti-gay activist and former fringe candidate for mayor — emerged as the surprise winner over 24-year incumbent Bruce Austin. His razor thin margin of victory, only 26 votes, was almost certainly influenced by his racially tinged campaign.
“Every time a politician talks, he’s out there deceiving voters,” he says.
Wilson, a gleeful political troublemaker, printed direct mail pieces strongly implying that he’s black. His fliers were decorated with photographs of smiling African-American faces — which he readily admits he just lifted off websites — and captioned with the words “Please vote for our friend and neighbor Dave Wilson.”
One of his mailers said he was “Endorsed by Ron Wilson,” which longtime Houston voters might easily interpret as a statement of support from a former state representative of the same name who’s also African-American. Fine print beneath the headline says “Ron Wilson and Dave Wilson are cousins,” a reference to one of Wilson’s relatives living in Iowa.
“He’s a nice cousin,” Wilson says, suppressing a laugh. “We played baseball in high school together. And he’s endorsed me.”
Austin tried to answer the mailer with his own fliers showing Wilson’s face, calling him a “right-wing hate monger” and saying he “advocated bringing back chain gangs to clean highways.” But the campaign clearly caught him off guard.
“I don’t think it’s good,” he said. “I don’t think it’s good for both democracy and the whole concept of fair play. But that was not his intent, apparently.”
Fair play? From a guy who accused his opponent of wanting to “bring back chain gangs to clean highways.”
The bit about the endorsement by his cousin who had the same name as a noted state representative was inspired politics.I recall years ago a candidate running for Congress who plastered pictures of military action all over his mailers when he never served. But even though he never overtly claimed to be black, he definitely tried to mislead voters into thinking he was. Forget the racial angle, misleading voters for any reason, under any circumstances is wrong. Not racist — just wrong.
As the article points out, the mailers may not have been the deciding factor in the race:
Just how much a role Wilson’s mailers played in the campaign is unclear. Other incumbents running for re-election were forced into runoffs, perhaps because the community college system has come under intense criticism for insider business deals and spending money on overseas initiatives. And after 24 years in office, Austin’s name should have been somewhat familiar to his constituents.
“I suspect it’s more than just race,” says Bob Stein, the Rice University political scientist and KHOU analyst. “The Houston Community College was under some criticism for bad performance. And others on the board also had very serious challenges.”
Still, in such a close election — a 26 vote margin — you can assume that the mailers influenced at least a handful of low-information voters. While it may have been enough to put him over the top, it’s a good bet he won’t be able to get away with it again if he decides to run for re-election.