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The PJ Tatler

by
Stephen Green

Bio

April 2, 2013 - 11:30 am

Even the AP calls it Obama’s “image machine.” Here’s how it works:

A photo of the Obamas hugging that was released on Election Day 2012 has become the world’s most popular tweet on Twitter. A dressed-up version of Barack Obama’s State of the Union speech, packed with charts and graphs, is huge on YouTube. A playful picture of the president cavorting with a 3-year-old in a Spiderman costume is a favorite online.

It’s all courtesy of the Obama “image machine,” serving up a stream of words, images and videos that invariably cast the president as commanding, compassionate and on the ball. In this world, Obama’s family is always photogenic, first dog Bo is always well-behaved and the vegetables in the South Lawn kitchen garden always seem succulent.

You’ll have to look elsewhere for bloopers, bobbles or contrary points of view.

Capitalizing on the possibilities of the digital age, the Obama White House is generating its own content like no president before, and refining its media strategies in the second term in hopes of telling a more compelling story than in the first.

Maybe I’m a cynic, but at some point won’t somebody demand that he actually [REDACTED] deliver?

Stephen Green began blogging at VodkaPundit.com in early 2002, and has served as PJMedia's Denver editor since 2008. He's one of the hosts on PJTV, and one-third of PJTV's Trifecta team with Scott Ott and Bill Whittle. Steve lives with his wife and sons in the hills and woods of Monument, Colorado, where he enjoys the occasional lovely adult beverage.

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All Comments   (7)
All Comments   (7)
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Remember for the next 3.5 years, it's all Bush's fault.
1 year ago
1 year ago Link To Comment
In 2008 I thought the worst thing that could happen to Obama was to win because he would have to start delivering. I thought there was no way an empty suit could get reelected.

I was wrong.
1 year ago
1 year ago Link To Comment
The entire family is completely fake and useless.
1 year ago
1 year ago Link To Comment
My conclusion: 'legitimate' demands to deliver can only come from one source - media. If MSM not all worked into a lather it must not be important.
1 year ago
1 year ago Link To Comment
Oh sure, diss the Arts. Why not be the Artist-in-Chief as well?
1 year ago
1 year ago Link To Comment
Now that the election is over, the AP can be honest about it. It was apparent to anyone who has spent any time around sales/marketing/PR people that Obama is the most carefully crafted image in presidential history. Down to the branding (i.e. the "O" everywhere), puff pieces, and carefully chosen issues to appear strident about (e.g. "women's issues" while avoiding the economy).

Now, the important question is when did the AP realize they were part of the act? And how willing were they, and still are in the facade?
1 year ago
1 year ago Link To Comment
Lord I hope not, because what he wants to give I don't want to get. Let him pose for pictures and cavort. He might do less harm playing president.
1 year ago
1 year ago Link To Comment
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