“Unseemly” doesn’t seem to do this development justice:
Sabrina Fulton is seeking marks for the phrases “I Am Trayvon” and “Justice for Trayvon,” according to filings made last week with the United States Patent and Trademark Office. In both instances, Fulton is seeking the trademarks for use on “Digital materials, namely, CDs and DVDs featuring Trayvon Martin,” and other products.
The March 21 USPTO applications, each of which cost $325, were filed by an Orlando, Florida law firm representing Fulton.
There is a possibility that the family is doing this to protect his name and the rights to use it. The specificity of products mentioned, though, lend themselves to the appearance of cashing in.