Boycott, Divestment & ScarJo: Pop Culture Questions #BDS
Why ScarJo's bold #BDSFail should inspire pop culture fanatics to take a second look at social justice.
January 30, 2014 - 4:30 pm
The boycott/divestment/sanctions (BDS) movement against Israel has been the stuff of universities, investment groups and the American Jewish community until now. Thanks to the stardom of Scarlett Johansson the BDS battle has made its way into the mainstream. While pop culture addicts more attuned to the size of Kim Kardashian’s rear end will pass by the politically fueled story, chances are that the more intelligent among us, including ScarJo’s Avengers following, may take a second look at the morality behind the latest #BDSFail.
The players in this story have drawn a more definitive line in the sand than Walter Sobchak, with left-wing Jewish American sources like the Forward throwing early punches at Johansson’s presumed first move into the political realm:
…Johansson would do well to realize that “normalizing” the Israeli occupation is a bad use of her celebrity.
Justifying the sucker punch with statistics from the openly biased “Whoprofits.org” (“a project that researches and exposes ‘the commercial involvement of Israeli and international companies’ in the occupation”), the Forward got its own slap down from the Israeli leftist paper Ha’aretz, which lives too close to the facts to avoid them completely:
It is true that SodaStream employs hundreds of Palestinians under terms they probably wouldn’t get at a similar Palestinian firm and Birnbaum, to his credit, was willing even to embarrass the Israeli president in defence of his Palestinian workers.
ScarJo’s decision to leave OxFam was the star’s reaction to BDS movement leaders who demanded the international non-profit organization cut ties with the SodaStream spokeswoman who defended the Israeli company, saying:
SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.