So you’ve decided to go indie. What is the first thing you should do?
No, you shouldn’t – really, truly, trust me – make space in your basement for all those piles of money you intend to roll around in. Yes there are some people who made quite a lot of money right off the bat. There are also a lot of people (cumulatively) who win the lottery. However, just like your retirement plan shouldn’t be “first, win the lottery” your plan for indie success shouldn’t be “put one book out, make a pile of money.”
Most of the people who buy a lottery ticket do not win the lottery. And most of the people who have a single book out do not immediately and suddenly become bestsellers with millions of dollars flowing in.
If you are one of those people, you’re one of luck’s own children, and you don’t need my humble advice any more than you need an extra arm or a third eye. Go forth and perform magic, or something.
However, let’s suppose you’re a normal human being and you just wrote a short story or a novel, or a novella, which you’ve decided to throw out there for sale to the general public.
First of all let me caution you: the first piece of completed writing you ever do will seem to you like the most amazing and miraculous thing.
Even if you’ve been writing for years, and have been aware that there was something lacking in your efforts, there will be a story you finish that you know is “a real story.” And you’ll think it’s the best thing since sliced bread.
The same thing happens with your first “real” heart piece, your first “real” song, your first “real” computer program, and just about any other endeavor that involves both art and craft. The first one that you think is “good enough” will also seem wonderful to you.
Most of the time it will not be.