This chapter in Rushkoff’s book is perfectly subtitled “the short forever.” In the previous section I gave my own personal example of trying to get everything accomplished in an unrealistically short amount of time. When we try to accomplish such impossible tasks we fall victim to another form of Present Shock.
This weight on every action – this highly leveraged sense of the moment – hints at another form of present shock that is operating in more ways and places than we may suspect. We’ll call this temporal compression overwinding – the effort to squish really big timescales into much smaller or nonexistent ones.
We’ve seen this regularly, and most of us suffer or have suffered from overwinding. A great example is how cleaning out your inbox can give you a “clean feeling.” However, how important is this really? Is it worth the time spent? And what are we actually cleaning? Most working professionals get enough legitimate email and junk messages to spend all day, every day dealing only with email. The problem is that email is a communication tool and most of us have jobs that require actions outside of the email loop. To fight overwinding, spend a minimal amount of time in your inbox. Reply to what needs attention, ignore the rest and get on with your day.