Do you understand how media works? If not, it might control you. Media theorist Douglas Rushkoff’s last book, Program or Be Programmed, took on this question about media and our comprehension of it. Without a working knowledge of how information systems work, Rushkoff argues, we run the risk of being easily duped. This is a common problem and one that is easily battled with a drive towards media literacy, something I teach my students about in undergraduate mass communication courses. The battle does not end here, however, because even if we have a strong grasp of media systems we are not immune to yet another pitfall.
Just about everyone has come across it, even if you don’t quite know what it is. That feeling you get when you sense there is never enough time and obligations are coming at you from every direction… that’s a piece of it. The good thing is we can fight back and Rushkoff has the tools we need to take control of our lives. In his latest book, Present Shock: When Everything Happens Now, Rushkoff addresses the problem with our “always-on” digital universe. Without a doubt, technology can lead to intellectual and psychological illness, usually in terms of addiction that can ultimately become destructive to every aspect of our life.