Above the desk I work on every day there is a Culpeper Minutemen Flag, a Dream Board, a Ronald Reagan bumper sticker autographed by Ann Coulter, and 10 slogans. I spend hours of each day with those slogans in the corner of my eye, burning into my brain.

John Hawkins' Desk

Why?

Because we’re constantly being hit with other people’s slogans. Advertising jingles, billboards, songs, TV shows, comments from friends, orders from the boss — all of those are being inputted into our subconscious each day.

Well, it’s important for us to control some of the information that goes into our brain as well. Here are the slogans I find so essential that I want to be exposed to them daily.

1) On attitude: “When a lion wants to go somewhere, he doesn’t worry about how many hyenas are in the way.”

2) A standard: “If every day was like today, would it be enough to achieve my goals for 2013?”

3) On dedication: 

“7 months straight. No stopping, no maintenance weeks, no cheat meals. Why? Because if someone beat me, I didn’t want to look back at any cheat meals and ask ‘what if.’ I did what it took every single day, and THAT is why I looked the way I did. You either want it or you don’t. Just so you know, there wasn’t a day that went by in the last 8-10 weeks of that prep where I didn’t want just ONE extra yogurt, or 5 less intervals of cardio. But, I was not going to be outworked! I was NOT going to be denied! And you know what? It was all worth it.” – Tommy Jefferson