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PJM Lifestyle

by
Bryan Preston

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March 12, 2013 - 9:00 am

SXSW Monday: I’m here today to check more sessions and events out. Most that I’m interested in are in the afternoon. In the morning, a man needs his coffee, and as I’m walking from my parked car — wherever that is, somewhere blocks away from the action — to the convention center, a man asks me out of the clear blue sky:= “Hey, would you like some free coffee?”

Um, yeah. I would. Very much. He ushers me over to this trailer, which it turns out belongs to GE.

Those two white arms are robots. The barista attaches a syringe to to what, I guess, is its hand. The syringe is full of condensed coffee. She doesn’t start you on a coffee IV, which is a pity.

They snap a photo of you, or a logo that you’re wearing or have handy.

I happened to be wearing my PJTV shirt…

So, after a few seconds, the robot gets the image and passably writes it onto the foam on top of the coffee.

Thanks to Vivian at RetailMeNot for letting me snap pics while the robot was making her coffee. Click on the next page to see the holographic tour guide.

Once you get inside the convention center, the sheer scale of the place and the number of events can be a little daunting. If you need help finding your way around and didn’t download the slick and very well-made SXSW app, 3M’s holographic tour guide is here to help you.

She’s life-sized and, when viewed directly from the front, can fool you for a couple seconds.

When you walk by in front of her within normal speaking range, she’ll start talking to you and ask you if you need “inspiration” to find a session or event. There’s a touchscreen, the corner of which you can see in the lower right, that lets you interact with her. It’s cool, but a little unnerving to be honest. When she starts talking, she looks real enough that you feel like etiquette dictates that you have to respond, at least say hello. It feels rude not to.

I’m off to sessions and probably another run around the trade show floor. If you’ve been to SIGGRAPH or NAB, it’s like that. Big. Technology and its attendant salespeople everywhere. Swag ranging from pens and T-shirts to Texas-sized cups of beer. Mike Bloomberg would not approve of the big cups of stuff. That’s his problem. This is Texas.

Some day we’ll have no more baristas, but lots of coffee bots and holograms ushering us to cars that are driven automatically. And jet packs so we won’t have to park the cars that we do drive in questionable lots we’re likely to have a hard time finding when it’s time to go home tonight and we’re longing for a coffee IV.

A man can dream.
******
Cross-posted from PJ Tatler

Bryan Preston has been a leading conservative blogger and opinionator since founding his first blog in 2001. Bryan is a military veteran, worked for NASA, was a founding blogger and producer at Hot Air, was producer of the Laura Ingraham Show and, most recently before joining PJM, was Communications Director of the Republican Party of Texas.

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All Comments   (7)
All Comments   (7)
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think i have already been to the shop with robots giving me coffee and holograms saying hello
1 year ago
1 year ago Link To Comment
So, the world is catching up to the Future Fair depicted in the Firesign Theatre's album "I Think We're All Bozos on This Bus."

The future is FUN! The future is FAIR! They already have won! We may already be there!
1 year ago
1 year ago Link To Comment
Oh cool! A house filled with little big brothers!
1 year ago
1 year ago Link To Comment
I'm still just getting used to the plastic beer cups the bartender fills from the bottom. I think I'll wait on robot coffee cup injections.
1 year ago
1 year ago Link To Comment
I've never seen one of those up close. Do they really work?
1 year ago
1 year ago Link To Comment
Robots making coffee and holographic tour guides? It's like we're on the Jetsons!
1 year ago
1 year ago Link To Comment
I didn't realize this was projected onto a piece of glass shaped like her outline because I'm a moron who believes such things can projected into thin air. Please be aware morons may be reading your stuff.

Also, I trademarked the term Hollow™ and get a dollar each time the term Hollow™ is used so please try and use Hollow™ in the future.

America is looking forward to the time Hollows™ are used in classrooms across the country, maybe 4 or 5 stereotypes - old, balding gray-haired guy with a pipe or perhaps a Pharaoh for history, Barbie-proportioned hot chick for gym. Or the kids could vote each day with buttons on their desk so the most soothing ethnic/gender archetype presents itself - maybe a pipe-smoking Pharaoh in a green golf jacket and kilt with Barbie's body and Michael Jordan's face.

The future is full of wonderful possibilities.

And Hollows™.
1 year ago
1 year ago Link To Comment
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