SXSW Monday: I’m here today to check more sessions and events out. Most that I’m interested in are in the afternoon. In the morning, a man needs his coffee, and as I’m walking from my parked car — wherever that is, somewhere blocks away from the action — to the convention center, a man asks me out of the clear blue sky “Hey, would you like some free coffee?”
Um, yeah. I would. Very much. He ushers me over to this trailer, which it turns out belongs to GE.
Those two white arms are robots. The barista attaches a syringe to to what, I guess, is its hand. The syringe is full of condensed coffee. She doesn’t start you on a coffee IV, which is a pity.
They snap a photo of you, or a logo that you’re wearing or have handy.
I happened to be wearing my PJTV shirt…
So, after a few seconds, the robot gets the image and passably writes it onto the foam on top of the coffee.
Thanks to Vivian at RetailMeNot for letting me snap pics while the robot was making her coffee. Click on the next page to see the holographic tour guide.