In March, just after Apple announced what many people called a slight upgrade of its tablet—adding a high-definition screen and faster cellular networking—I called the iPad “unbeatable.” I argued that, in the same way that it had dominated the market for music players with the iPod, Apple was improving its product, lowering its prices, and broadening its lineup just fast enough to keep its rivals in the dust.
Then, in the fall, Apple strengthened my argument. Not only did it launch a fantastic, smaller, cheaper iPad—the Mini—to capture the low end of the market, it also put out a new, faster, regular-size iPad. In a year of intense competition in tablets, with better devices from Google, Samsung, Amazon, and Microsoft, the iPad remains by far the best on the market, especially if you take into account its dominant App Store. If Apple keeps doing what it’s doing, it’s hard to see how anyone can catch up to the iPad now.
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