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CNN’s Drift toward Reality TV = ‘That Moment When MTV Decided to Stop Playing Music Videos’

Mediaite reports on the network's drift away from 24/7 news coverage.

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August 14, 2012 - 12:00 pm

via CNN Reportedly Considering Talk Shows And Reality Shows To Help Boost Ratings | Mediaite.

It is like “that moment when MTV decided to stop playing music videos,” described one TV producer when giving the New York Post some inside knowledge on CNN’s plans to use late-night talk shows and reality programming as a way to jump-start the cable news network’s low ratings.

Citing internal documents, the Post wrote Monday that CNN executives have made the rounds with Hollywood talent agencies and reality producers, putting together ideas for a late-night talk show in the style of The View, some weekend reality TV programs to complement celebrity chef Anthony Bourdain‘s new CNN show, and seeking out new hosts from outside the cable news world (with Bourdain as the prototype).

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