“Cadillac tells lazy French leftists to get stuffed! Love it!” Like Andrew Klavan, I also got a capitalist kick out of message of this Cadillac commercial — if you’re going to sell a hybrid that isn’t a Prius, make its commercial the most pro-American ad you can write. I’m only half surprised that GM didn’t cast Michael Douglas dressed up in one of his Gordon Gekko suits, a power tie, and trademark horizontal-striped shirt. But no need — as left-leaning Jalopnik quips, “This Cadillac ELR Ad Will Make You Hate Electric Car Buyers.”
I only wish General Motors walked the walk as well as their pitchmen talk it. As Jonah Goldberg said in 2009, the period in which General Motors transformed itself — at least for a time — into Government Motors, “the old adage ‘Everyone’s a capitalist on the way up and a socialist on the way down’ is kicking in. The thing is, if you’re a socialist on the way down, you were never really a capitalist on the way up. Capitalism requires putting your own capital at risk.”
But then, this isn’t the first time the message from General Motors diverged from the corporation’s actual practices. Shortly after World War II, GM was at least enough of a capitalist on the way up that it distributed copies of Hayek’s The Road to Serfdom. Only to eventually gun the motor so hard down that very same road to serfdom that by the start of the 21st century, as Jonah wrote in 2008′s Liberal Fascism, “There’s a reason liberal economists joke that General Motors is a health-care provider that makes cars as an industrial by-product,” foreshadowing GM’s bailout by the Obama administration the following year.
On the other hand, this new ad could foreshadow events this fall, as we’ll explore right after the page break.