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Ed Driscoll

“Aussie restaurateur Paul Mathis invents new letter of the Alphabet,” blowing through nearly $40K in the process, the Sydney Telegraph reports:

WOULDN’T it be easier if the word “the” was just simply a letter?

Well at least one person seems to think so.

Aussie restaurateur, Paul Mathis has invented a new letter of the alphabet to replace the word “the” because he thinks it is more efficient.

The letter looks like the Cyrillic letter ‘Ћ’. If an upper case T and a lower case h were to have a typographic baby, this is what it would look like.

Mathis has invested $38,000 into developing the symbol which he would like to see added as a 27th letter of the alphabet.

“The word ‘and’ is only the fifth-most used word in English and it has its own symbol — the ampersand,” Mathis told The Age. “Isn’t it time we accorded the same respect to ‘the’?”

Umm, no? But in any case, wouldn’t boiling things down to ten letters be much simpler? Mathis’ symbol for the word “the” would fit perfectly into Dan Aykroyd’s crazed “Decabet” routine from the first season of NBC’s Saturday Night Live:

(Via Moe Lane, who writes, “I Salute This Man’s Tilt At The Windmill…There are worse causes than full-contact orthography.”)

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