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Ed Driscoll

National Broadcasting Karma

May 13th, 2013 - 12:52 pm

NBC, November 4th, 2007: the network, owned by GE, which makes its money selling lightbulbs, goes dark to hector viewers into going “green:”

The Atlantic today on NBC’s dismal upcoming primetime schedule: “This Is the Not-So-Bright Future of NBC:”

I just sat through NBC’s upfront presentation, which teases the new season lineup for advertisers and other assorted looky-loos, and boy, does the future not look bright for the struggling Peacock network. After clearing whole swaths of its schedule through cancellations, this could have been NBC’s chance to revitalize itself with sharp, interesting fare. But I suppose the economic realities of running a major network are such that it seemed wiser to roll out a slate of boring, predictable, almost parodic shows, none of which seem likely to do the network any good.

And speaking of National Broadcasting Karma, this also seems appropriate:

From Newsbusters, yesterday: “Chris Hayes’ ‘Easy’ Solution To Poverty: Give People Money!”

Chris Hayes is what passes at MSNBC for a progressive intellectual.

Which makes his simple-minded and manifestly mistaken proposal that much more maddening. Making a peek-a-boo video-clip appearance on today’s Melissa Harris-Perry’s show, which focused on finding solutions to poverty in America, Hayes was seen holding up a hand-written sign with his solution, reading “Giving people money: It’s actually that easy.” View the video after the jump.

Presumably then Hayes and the rest of the on-air “talent” at MSNBC are OK with this Reuters story, on advertisers giving less money to NBC, and the other TV networks:

“Advertisers have many more places to go to, so broadcasters are probably a little reticent of trying to push stronger (rates), even with this stronger economy,” Fratrik added.

Viewers’ biggest distraction is cable TV, which is churning out more hits that lure eyeballs from the Big Four. AMC’s zombie thriller “The Walking Dead” and the A&E reality show “Duck Dynasty” haul in broadcast-sized audiences. “Walking Dead” averaged 10.7 million viewers this season, more than all but the top 12 shows on broadcast TV.

Online video players such as Hulu and Google Inc’s YouTube are jockeying for ad dollars, and viewing hours are growing on Netflix, the streaming service that is making a big push into original programming with shows like political thriller “House of Cards.”

Plus, networks don’t yet get full credit in Nielsen ratings for the viewers who catch their favorite shows online.

So far this season, combined prime-time ratings on the four broadcasters declined 7.5 percent, the biggest year-over-year decline in six years, according to Nielsen data provided by Horizon Media and based on live viewing and those who record and watch the show the same day.

Hey, CNN also advised Americans to spend less in 2010; a year after NBC’s Tom Brokaw personally begged Mr. Obama to take money out of consumers’ pockets in the form of higher gasoline taxes. If they’re consuming less television, that’s all good news, right?

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