Brave New Targeting

[jwplayer mediaid=”41677″]

Take a minute to watch this new ad from Americans for Shared Prosperity.

I went into it with high hopes, and it’s certainly a good effort. But it feels like a swing and a miss. Maybe it’s too long — 20-to-30 second spots usually work best. Maybe it doesn’t hit all the issues it should, or hits some of the wrong ones. Or maybe as a middle age male I’m just not the target audience.

Ladies (and gents), what’s your impression? A solid effort, or does it come up short — and what would you do to improve the messaging?

Don’t get me wrong; I think this is a good ad and I’d want to see many more like it.