Apple has specifically targeted key employees from HTC and Taiwanese contract manufacturers like Inventec and Quanta Computer, according to the Wall Street Journal. While core research and development will remain in California, the company wants to streamline the development process for components such as touchscreens and cameras that require working directly with Asian hardware partners.
One reason for the surge is said to be Apple’s desire to launch a “wider range” of products, with recruiting advertisements apparently placing those yet-unannounced devices in the iPhone camp.
This could be exciting news as Tim Cook prepares for wider and more frequent launches of new products and new product categories. Or it could herald a return to the Bad Old Days of the ’90s, when Apple sold a bewildering array of products which differed from the competition mostly by being priced outrageously higher.