Pay-Per-Not-View?

I would so pay for this:

Apple has a new trick up its sleeve as it tries to launch a long-awaited television service: technology that allows viewers to skip commercials and that pays media companies for the skipped views.

For more than a year, Apple has been seeking rights from cable companies and television networks for a service that would allow users to watch live and on-demand television over an Apple set-top box or TV.

Talks have been slow and proceeding in fits and starts, but things seem to be heating up.

How about you?