OK, Be a Little Evil

Or at least be a little creepy:

The patent discusses the technology to analyze the background noise during your phone call and serve up ads for you based on the environmental conditions Google picks up on. Yeah, that’s creepy.

While Google isn’t technically “listening” to your calls, meaning there isn’t someone on the other line listening to your conversation, the fact that the company could unleash technology that monitors our calls in real-time is weird.

Weird? Yeah — but mostly creepy.

In its heyday, Microsoft was huge and always trying to wring a buck out of you. And it was famous (infamous?) for using its brutish strength to have it way with new markets. But Google is going far, far beyond that.