The PJ Tatler

Perfect: James Franco proves that much of the modern art world is a scam

By hawking “invisible art”. Andy Kaufman would appreciate a trick like this.

Along with Brainard and Delia Carey, the art duo known as Praxis, Franco has helped the Museum Of Non-Visible Art, MONA open its doors.

But its pretty empty inside.

Described as “an extravaganza of imagination,” the different pieces of invisible art are on sale from $20 to $10,000. Buyers receive a plaque in the mail describing the art, but no physical work itself.

“You are not buying a visible piece of art; you are buying the title and description card for the imagined artwork” the website stresses.

Works by James Franco include the film “Red Leaves,” $25; a costume from the film, $50; and a sculpture costing $100.

The film is said to be “a portrait of a culture on the brink of destruction.” It is based on a Faulkner story about imaginary people, MONA founder Brainard Carey told

“I originally intended this to be a film that would go to festivals,” explained Franco in a video promo for the museum. “But it got so expensive, you know, the budget was so high back then that I never realized it. So I’ve finally been able to realize it for this museum and now I consider it a piece of art.”


Art? How about vaporware

Join the conversation as a VIP Member