7 Reasons Why Thanksgiving Will Be My Last Day on Facebook
1. My New Year's Resolution Fulfilled!
Above you'll see the concluding image from my list of resolutions. I've planned this all year -- to make my 10th anniversary of joining Facebook also my last day using the service. I began weaning myself from Facebook then, removing the app from my phone and iPad and only using it when on my computer, justifying it as a tool for work.
Turns out that November 27, 2004, was when the addiction began -- I was a junior in college at the time. One of the many counterculture thinkers I discovered would influence my understanding of culture, technology, corporations, the Bible, media, my own career direction, and now this decision to abandon the internet's Coca Cola. (On my counterculture books list from 2012 I included several of his titles; more will appear in the expanded, giant-size counterculture conservative canon of books that have shaped and influenced me.) The primary, strongest arguments for why everyone should leave Facebook come from media theorist Douglas Rushkoff, who bailed in 2013. He identifies the prime problems; my case is an expansion of his.
2. The Douglas Rushkoff Reason: The Newsfeed Cannot Be Trusted.
I read this article on CNN from Rushkoff back in February of 2013 when it came out and couldn't really argue with his reasons for quitting. I tried to in an email to Doug to justify my continued Facebook usage but all I could say was that it was convenient for my work as an editor. Here are two problems with what Facebook does with your data without your knowledge or permission. First, the reality is that now when you send something out to all your "friends" on Facebook, chances are only a tiny portion of them are likely to see it:
More recently, users -- particularly those with larger sets of friends, followers and likes -- learned that their updates were no longer reaching all of the people who had signed up to get them. Now, we are supposed to pay to "promote" our posts to our friends and, if we pay even more, to their friends.
Yes, Facebook is entitled to be paid for promoting us and our interests -- but this wasn't the deal going in, particularly not for companies who paid Facebook for extra followers in the first place. Neither should users who "friend" my page automatically become the passive conduits for any of my messages to all their friends just because I paid for it.
And second, the new advertising strategy of using your image and your likes to market to your friends:
That brings me to Facebook's most recent shift, and the one that pushed me over the edge.
Through a new variation of the Sponsored Stories feature called Related Posts, users who "like" something can be unwittingly associated with pretty much anything an advertiser pays for. Like e-mail spam with a spoofed identity, the Related Post shows up in a newsfeed right under the user's name and picture. If you like me, you can be shown implicitly recommending me or something I like -- something you've never heard of -- to others without your consent.
The essence of the Facebook experience is pulling up one's newsfeed and scrolling through it to find something that interests us. Since Rushkoff laid out his case, we now know even more: that Facebook has in the past intentionally manipulated users' emotions as part of an experiment.