Richest Americans Are Going 'Conservative' with Car Purchases


Millionaire pop stars, professional athletes, and reality TV darlings may show off their exotic luxury vehicles and souped-up SUVs in tabloids and on TV but America's richest aren't interested in those types of cars. The Wall Street Journal posted an article on MarketWatch identifying some of the most popular cars in the wealthiest U.S. neighborhoods.  Clue: it's not what you think.

Some of the top cars that America's richest are purchasing are sure to surprise you--they definitely surprised me...

They're buying WHAT?

The American Classic: Jeep Grand Cherokee

Why it's surprising:

According to MarketWatch, the Cherokee is extremely popular in posh beach communities.  This is an American classic, yet not what you would expect the 1% to be driving into their heated 4-car garages.  With a price tag starting at $28k, this is an extremely conservative car purchase for the uber-rich.  (The Wrangler was also popular in these communities.)

The Mercedes-Benz C-Class

Why it's surprising:

This is the new kid on the luxury block--and it starts at only $36k.  (It's okay if you did a double take between the name "Mercedes-Benz" and price tag "$36,000."  Most people do--at the TV commercials, billboards...)  This sedan was created in order to lure younger buyers into becoming Mercedes-Benz-buying lifers.  However, this vehicle isn't just attracting the younger demographic of uber-rich.  The C-Class also seems to be the "IT" "Sweet 16" birthday vehicle.  In this case, I'm not sure Mercedes will hook life-time brand buyers, but the swarms of birthday C-classes are, at least, sure to cultivate a taste for luxury in the spoiled teen population.