Search Wars; MS Cash Back May Be Working

Microsoft continues its campaign to halt the Google juggernaut — and indications are that there may be a glimmer of hope, due in part to MS’s recent cash back rewards program. The slide in Live Search market share seems to have slowed and perhaps even halted, depending upon the data.  However, the news remains bleak for Yahoo, as its search market share continues to trend downwards.  With Yahoo reporting due out in a few weeks, this report on the changing fortunes of the Big Three can only add fuel to the fire in Sunnyvale.