Ed Driscoll

Adnan Hajj Meets The Sims

Let’s say for a moment that you’re Reuters. (What? I know, I know, I don’t blame you. But let me roll with this, huh?) Only a few months ago, you were caught red-handed manufacturing news, airbrushing the daylights (literally) out of a photo of Beirut. So if you can’t get away with using computers to simulate news, why not became part of a computer simulation yourself? And then write a self-congratulating news article that’s indistinguishable from a press release. Or is it vice-versa?

SAN FRANCISCO/NEW YORK (Reuters) – Reuters is opening a news bureau in the simulation game Second Life this week, joining a race by corporate name brands to take part in the hottest virtual world on the Internet.

Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site at: http://secondlife.reuters.com/

Created by Linden Lab in San Francisco, Second Life is the closest thing to a parallel universe existing on the Internet.

Next to Reuters’ own output, of course.

Update: Allah sees all:

We Kurzweil devotees know that