Ed Driscoll

When Cyber Monday Comes

Reuters looks at the online retailers’ equivilent of Black Friday: “Cyber Monday“:

LOS ANGELES (Reuters) – U.S. online holiday sales are expected to hit nearly $20 billion this year and should take off on Monday, when consumers return to work and their fast Internet connections after the long Thanksgiving weekend.

“Cyber Monday,” the term coined for the Monday after Thanksgiving, comes on the heels of the busy “Black Friday” shopping day when many brick-and-mortar retailers begin turning a profit.

The good news for online shoppers this year, is that “Cyber Monday” is becoming the Web shopping equivalent to “Black Friday” when retailers launch major sales and discounts to drive traffic, analysts said.